Q2 2022 AfreecaTV Co Ltd Earnings Call (English, Korean) Transcript
One by one, we will execute our objectives. So we will continue to work with the eSports teams and which is a significant thing. Going forward, we will continue to expand our partnership.
In an effort to fortify the competitiveness of our VOD content, we have launched a vertical short-form video service catch and enhance the competition mission feature, which engages in competitions and added the live game service to make the content more entertaining and provide more offers to users. We have also enhanced our capability to bring in more advertisers to push the rapidly growing advertisement business to go even further, thereby building a strong foundation to become a comprehensive advertisement platform. Indeed, the clients' demand for branded content advertisement has increased as it is highly engaging and effective. In case of platform-based advertisement, targeted products are created to maximize the effectiveness of the current inventory.
AfreecaTV has achieved not only quantitative but also qualitative growth such as internal control and the ESG
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