Heineken NV at Evercore ISI Consumer & Retail Conference (Virtual) Transcript
Great. So, our next speaker is Dolf van den Brink of Heineken. We're absolutely thrilled to have Dolf join us. I think this is Heineken's first participation in our conference. And as everybody knows Dolf is the Chairman of the Board and Chief Executive Officer of Heineken.
So, to start things off, I want to talk about the EverGreen strategy. This was put in place a few years ago, almost about the same time as COVID. So, a lot going on at the same time.
Questions & Answers
And maybe can you talk a little bit -- for those who aren't familiar with it, talk a little bit about what the EverGreen strategy is and then how you've been able to navigate through COVID, through inflation, through higher commodities, through coming out of COVID, and at the same time, do a very significant organizational change, which is both a move to a little bit more centralization in some ways, but keeping a local touch, a move a little bit more towards value versus volume and how you
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