Societe BIC SA Capital Markets Day (Virtual) Transcript
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Hello, and welcome to BIC's very first Capital Markets Day. Today, I will unveil our plan to deliver long-term sustainable growth. As you all know, we faced several continuing challenges in our industry, including sustainability and digital. To face up to these challenges and tap into new sources of growth for BIC, we plan to expand our addressable markets and to adapt our business model. By doing so, we will capture a larger share of our markets and improve our cash generation. My ambition is to transform BIC on 2 fronts. First, I plan to make BIC more efficient, more fit for purpose. Second, I intend to transform BIC from a manufacturing and distribution-enabled company into an organization obsessed with consumer needs.
We must focus more on long-term consumer megatrends. We're moving from a product lens to a consumer lens. Our permanent goal should be to always meet current and future consumer expectations. This consumer-centric strategy has 3 main drivers, which we'll detail in
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