Imperial Brands PLC (LSE:IMB)
£ 25.6 -0.08 (-0.31%) Market Cap: 21.44 Bil Enterprise Value: 30.03 Bil PE Ratio: 8.58 PB Ratio: 3.99 GF Score: 63/100
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Imperial Brands PLC Investor Webinar: Gaining Traction in the US Market Transcript

Mar 25, 2022 / 01:00PM GMT
Release Date Price: £16.52 (+2.13%)
Stefan Bomhard
Imperial Brands PLC - CEO & Director

Hello, everyone, and thank you for joining our webinar today. It is 14 months since we set out our strategy. And today, I would like to give you a progress update on our largest priority market. You will recall, we have three strategic pillars and our focus state is primarily on how we are strengthening the business by investing behind our #1 priority combustible market to drive growth. You will hear how we're investing behind the three critical enablers in the U.S. market, which are the foundations that support the strategy. You will see how we are changing our culture to create an organization that is consumer focused, one that has a performance-driven culture and one that has increasingly simplified and efficient operations.

Today, we aim to bring these aspects of our strategy to life by showcasing what we're doing in the U.S. market to meet consumer needs. I am delighted to have this opportunity to introduce you to some of our U.S. team who are leading this transformation. You will hear how we have significantly strengthened the team

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