Full Year 2019 Aston Martin Lagonda Global Holdings PLC Corporate Sales Call Transcript
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Questions & Answers
Because what we've been trying to consciously do at the end of 2019 is make sure we deal face on with the issues we have, particularly around Vantage, hence why, in the statement, we say that the Vantage was higher than expectations. One of the issues of Vantage being higher than expectations is that it's lower margin, and that's obviously weighed on us. It also means there's additional support in there both for retail support and for fixed marketing. We're not going to, again, stick a pin in those numbers, but they are itemized on the statement in order of their size and scale. And they were, both of those things, significantly ahead of where we expected them to be. But again, in doing that, we're trying to take the sting out of the Vantage that we felt and we've talked to all year. So they were ahead. They were
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