Barclays Sees Mixed Start for Apple in 2025 Amid Regulatory and Geopolitical Challenges

Barclays forecasts a mixed start for Apple in 2025, with choppy performance expected throughout the year.

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14 hours ago
Summary
  • Regulatory scrutiny over the App Store and Google TAC may pressure Apple’s services revenue.
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Based on mixed results when Apple (AAPL, Financials) announces its fiscal first-quarter earnings on January 30, Barclays analysts project a difficult beginning to 2025 for the corporation. In a research report, the investment company underlined in Apple's performance's uncertainty including possible regulatory obstacles and geopolitical concerns.

As the company's installed base matures and encourages upgrades, the analysts predict that Apple sales could show some comeback later in 2025. The rebound is projected to be uneven, however, with income patterns noted as "chopped" all year long.

Key challenges that may affect Apple's services revenue, a high-margin category vital for its expansion, Barclays highlighted as heightened regulatory scrutiny over the App Store and worries about Google's traffic acquisition costs. Furthermore, geopolitics associated to Apple's great reliance on China, both as a major market and a center of essential supply chains, might provide difficulties against the background of changing political dynamics.

After the January results announcement, the analysts observed that clarity on the significance of these elements could develop; still, the mixed view indicates both near-term uncertainty and possible chances for long-term recovery.

Suggesting more general difficulties for the sector, Barclays's view of the technology sector in 2025 also noted issues across networking, hardware, and other sectors. Apple's strong brand and ecosystem provide durability, but the business must continuously monitor in the next months under great regulatory and commercial challenges.

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