Samsung Electronics (SSNGY, Financial), the world's leading TV manufacturer for nearly 20 years, is now revolutionizing smart TVs with its new Vision AI line previewed at the Consumer Electronics Show (CES) 2025 in Las Vegas on Sunday 5th January. Just imagine yourself stopping a TV show and identifying the actor, translating subtitles on the fly, or even setting up a background behind the show without any hard work on your part, sounds fun, right? That's what Samsung is offering. Also, its flagship models will employ AI to enhance colours, increase the contrast, and adjust audio.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, the head of Samsung's visual display business. Moreover, the company is expected to work with stalwarts like Microsoft (MSFT, Financial) and Alphabet Inc's (GOOG, Financial) Google, incorporating their experience to enhance Vision AI. By turning TVs into adaptive, interactive screens, Samsung is improving the way people watch TV and at the same time redesigning the general concept of a screen and its purpose in people's lives. It is a strategy that will help Samsung remain competitive in the world of technology.
