Samsung Electronics (SSNLF, Financial) just turned up the heat in the robotics race, boosting its stake in Rainbow Robotics to a controlling 35% for KRW 267 billion ($180 million). This deal, set to close by February 2025, transforms Rainbow Robotics from a promising player to a full-blown Samsung subsidiary. Rainbow, founded in 2011 by researchers from KAIST, is best known for creating Hubo, South Korea's first two-legged robot. Now, with Samsung's AI and software muscle behind it, Rainbow Robotics is poised to scale its tech globally and tackle real-world automation challenges in manufacturing and logistics.
This isn't just a business move—it's Samsung doubling down on the future. The company has launched a Future Robotics Office, reporting straight to the CEO, to fast-track humanoid robot development. Leading the charge? None other than Rainbow's co-founder, Dr. Jun-ho Oh, a robotics legend with decades of expertise. With Rainbow's dual-arm mobile manipulators and autonomous systems paired with Samsung's cutting-edge AI, the plan is simple: dominate the robotics industry. Oh, and Rainbow Robotics will also tap Samsung's massive global sales network to conquer overseas markets.
With this acquisition, Samsung's placing its bet in a crowded field, alongside heavyweights like Tesla (TSLA, Financial) and Microsoft. The competition is fierce, but Samsung's got a clear edge: a killer combo of AI leadership and robotics innovation. As Rainbow Robotics gears up for its next phase, investors should keep their eyes on this duo—it's not just a partnership; it's a blueprint for leading the robotics revolution.
