Google (GOOGL, Financial) has labeled the U.S. Department of Justice's (DOJ) proposal to force the sale of its Chrome browser as "extreme." Instead, Google has suggested its own remedies to maintain healthy competition in the internet search market. Google proposes that browsers like Apple and Mozilla should freely partner with search engines they believe best serve users, allowing them to continue offering search services and earning revenue from these partnerships.
The company's proposal includes allowing device manufacturers to preload multiple search engines independently of Chrome or Google apps. Google also promises strong mechanisms to comply with court orders without granting the government excessive control over online experience design.
Barclays analysts note that Google's remedies address about half of the issues highlighted in the court's August ruling. If accepted, Google's revenue would remain stable, potentially increasing operating income. Analysts from Bank of America and JPMorgan expect a balanced decision between DOJ and Google remedies by next summer.
