In 2024, Meta's smart glasses have gained significant traction, overshadowing Apple's Vision Pro. According to a report by Goldman Sachs analyst Jack McFerran, app downloads for Meta's smart glasses have surged. Sensor Tower data shows that downloads for the Meta View app increased by over 200% in October compared to the previous year, reflecting strong consumer interest.
A key factor in Meta's success is its pricing strategy. The Ray-Ban smart glasses, developed in collaboration with Ray-Ban, are priced between $300 and $379, significantly lower than Apple's Vision Pro, which costs $3,500. Despite their simpler functionality, lacking true AR/VR capabilities, consumers prefer this affordable option.
Meta plans to enhance its Ray-Ban glasses by adding a display as early as next year, potentially displaying notifications from Meta's virtual assistant. This move could further solidify Meta's leadership in wearable technology.
