Entering the live sports scene, Netflix ( NFLX, Financials) has guaranteed exclusive U.S. streaming rights for the FIFA Women's World Cup in 2027 and 2031. From June 24 to July 25, Brazil will host the 2027 competition; the host for 2031 is still unknown. This action shows Netflix's attempts to vary its products and take advantage of women's sports' rising appeal.
With live match broadcasts in English and Spanish, studio programs, expert analysis, and special films highlighting players and the growth of women's soccer, Netflix hopes to improve the watching experience. In praising the alliance, FIFA President Gianni Infantino emphasized its importance for women's sports and the World Cup.
Rising 86% year-to- date, Netflix's stock outperforms the 24% rise of the S&P 500. Analysts had differing opinions: UBS boosted its target price to $1,040 with a "Buy" rating; Oppenheimer set a $1,065 goal with a "Outperform"; Loop Capital raised its target to $950 but downgraded to "Hold," citing valuation issues.
Apart from the World Cup, Netflix will broadcast two NFL games on Christmas Day with a Beyoncé halftime performance and premiere "Squid Game" season two on Dec. 26. These projects confirm Netflix's leadership in the streaming sector by allowing viewers to participate and increase income sources.
