Trip.com (TCOM) Leverages Technology to Drive Hotel Industry Growth

6 days ago

The hotel industry is experiencing a shift from scale to quality, driven by new supply and demand dynamics. At Trip.com's 2024 Global Partner Summit, industry leaders discussed future growth drivers. Trip.com COO Xiong Xing emphasized that technological innovation is crucial for the hotel sector's development. Trip.com plans to leverage its technological capabilities to enhance user experience and partner efficiency.

Trip.com is focusing on technology and content ecosystem development to improve revenue efficiency. The company aims to address challenges by updating its ecosystem through content and technology innovations, enhancing both pre-booking and post-booking experiences with AI tools. Additionally, Trip.com recognizes the importance of customer loyalty programs in boosting hotel revenues.

Trip.com is also exploring new opportunities in inbound tourism and senior travel, with significant growth in these areas. The company launched the "Super China" brand to promote travel in key markets, leading to a 100% increase in inbound hotel bookings. Trip.com continues to support the hotel industry through digital transformation and strategic partnerships.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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