Zeta Global Holdings Corp. (ZETA, Financials) reported a 108% year-over-year increase in Zeta Marketing Platform use from Thanksgiving to Cyber Monday in a Wednesday press statement; the stock is doing well, up 10% in Wednesday's morning trading.
100% system uptime helped to support the rise in interaction, Zeta claimed, stressing the need of companies depending on Zeta's marketing cloud to provide tailored marketing at busy times.
Considered the "Cyber Five," the shopping season is a crucial time for advertisers. Zeta CEO David A. Steinberg said businesses are under pressure to provide ideas in less time since the Christmas season is shorter this year. The Zeta Marketing Platform seeks to help businesses successfully engage consumers throughout the busiest buying seasons.
Zeta's gathered data also revealed shifting customer behavior this Christmas season. Based on a poll of more than 6,000 customers, the business reports that 53% of them want to start their Christmas buying in December, an 8% rise from the year before. Comparatively to other years, Zeta's behavioral data also revealed less customer activity in October and November.
As mentioned in the company's release, Zeta underlined the influence of customer confidence—which has peaked 16 months ago—on digital marketing activities. Based on Zeta, the firm expects more demand for its products supporting effective marketing activities over the whole season.
With its headquarters in New York City, Zeta Global provides a marketing cloud using artificial intelligence and a unique database to enable companies to gain and keep consumers. David A. Steinberg and John Sculley launched it in 2007, and it runs worldwide across many industries.
