MINISO Group (MNSO, Financial) announced its financial results for the third quarter of 2024, revealing a 19.3% year-over-year increase in total revenue, reaching 4.52 billion RMB. The company's gross profit margin improved to 44.9%, up 3.1 percentage points from the previous year, marking a new record high.
MINISO's performance aligns with its 2024-2028 five-year plan. For the first three quarters of 2024, total revenue was 12.28 billion RMB, up 22.8% year-over-year. The overseas business contributed over 4.5 billion RMB, a 41% increase. The adjusted net profit stood at 1.93 billion RMB, with an adjusted net profit margin of 15.7%.
The group expanded its global store count to 7,420, with a net addition of 859 stores this year. Both MINISO's overseas and TOPTOY divisions exceeded their net store additions compared to the previous year.