Today, Canada Goose unveils the first seasonal capsule collection from Creative Director, Haider Ackermann – designed under the brand’s heritage label, Snow Goose – with a global campaign shot by Willy Vanderperre, featuring actor and activist, Ethan Hawke, and model, Julia Nobis, alongside a dynamic cast.
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Ethan Hawke in the Rider Parka (Photo: Business Wire)
For Fall / Winter 2024, Ackermann draws on his personal connection to the power of nature and reflects on feelings of tranquility and escape that only vast, extreme, beautiful landscapes can provide, equipping the wearer with a wardrobe to defy the elements.
“Being surrounded by nature allows one to be connected with oneself – it reflects, it inspires, it provokes. It is in this rhythm and energy that we designed this capsule,” said Haider.
Ackermann looked back into the brand’s nearly seven-decade archive to preserve the craftsmanship and functionality integral to Canada Goose, while pushing forward into new creative territories with fresh and youthful silhouettes and a bold colour palette.
- The Rider Parka is an evolution from the Peacekeeper Parka – a mid-90s tactical style. The Rider blends oversized proportions with hits of reflectivity, utilitarian pockets, a cinchable waist, and side zips. Crafted in the brand’s heritage fabric Arctic Tech, its unique slubby texture adds a distinct visual richness and tactile appeal.
- The Celestia Jacket is a lighter approach and fresh rendition of the classic shirt jacket, cut in reflective nylon as a nod back to the reflective tape featured on many iconic Canada Goose pieces; a functional feature for high visibility, originally made for those in the workwear space.
- Knitwear is introduced with the Cleria Crew, a chunky wool rib knit with a relaxed feel, meticulously brushed for a soft, lived-in look and feel.
- The Runic Sweater and the Chinook Hybridge add texture with a graphic black and white diamond quilt pattern in an oversized fit.
- The organic cotton Orion Tee encourages wearers to ‘secure tomorrow’ – aligned to Haider and Canada Goose’s shared commitment to purpose – with graphic touches also seen on the Placid Crew and Wilder Hoodie, everyday pieces from the lifestyle offering.
- Playing on proportions, the Trek Legging features a slim fit with compression membrane and the Volt Turtleneck, an ultra-thin body-skimming layer, balance the volume seen elsewhere in the collection.
- Completing the look, the Avalon Hat, developed from the early 2000s heritage Classique Hat is distinctive with interior insulation and exaggerated ear flaps for extra warmth, which can be worn up or down for year-round styling. Beanies, caps, and socks round out the accessories collection.
For the campaign, Ethan Hawke leads the wider cast that includes a vibrant group of individuals with varied passions spanning the arts, sports and costume design. Through the art form of portraiture, the campaign captures the human aspect that is inherent in clothing and highlights each unique character. The set of visuals are accompanied by moving images with their voices overlaid, in a series of vignettes that explore how nature informs life, thought, emotion and creativity.
“I find that it is important to get out of the city and go for a walk in the woods. After finishing a project, I crave a reset. Anything you can do that gets you out of things that are manmade, that is when life gets very simple and very easy. I was lucky that I found nature, something that I loved, when I was a kid and because of that I’ve stayed a student of the environment my whole life. It has given me a sense of purpose, something that felt like a natural connection to Canada Goose’s values and this collection,” said Ethan Hawke.
Haider Ackermann was announced as the brand’s first-ever Creative Director in May 2024. Ackermann’s seasonal collections will occur twice a year and live under the label, ‘Snow Goose by Canada Goose,’ reviving the heritage label under which the brand operated through the 1990s.
The first delivery of the Fall / Winter 2024 Snow Goose by Canada Goose capsule is now available on canadagoose.com and globally in select Canada Goose stores. Additional drops will happen throughout the month of December 2024.
Campaign and product assets can be downloaded here.
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