Netflix (NFLX, Financial) Live sports and events kept NFLX in focus as Bank of America (NEOE: BOFA, Financial) increased its price target to $1,000 from $800. The firm cited the Tyson-Paul boxing match, which surpassed 60 million viewers worldwide, as a pivotal example of how live content is reshaping the streaming giant's growth trajectory.
Based on new agreements such as exclusive NFL game streams this Christmas and a Beyoncé concert, Netflix is becoming a major contender in live streaming. Economists at the Bank of America estimate this shift could add between $500 million and $1 billion annually to revenue. Concentrating on live sports and other kinds of targeting advertising is expected to enhance viewers' involvement and increase the participation of premium advertisers.​
Netflix is currently trading near $897, and because of its diversification, it has a comparative advantage over most of its competitors. Some analysts are still cautious about giving dangerous signals about the ‘Traditional' streaming business model. This ambitious streaming giant keeps differentiating itself from the rest through its steady investment in original content and new verticals.
