Netflix (NFLX, Financial) has broadcasted a record number of viewers. The live-stream matchboxing fight between Jake Paul and Mike Tyson has hit 108 million views and is the most streamed event on Netflix's sports platform. Scheduled for November 15 at the AT&T Stadium in Arlington, the fight reached its highest number of concurrent viewers, or 65 million, 38 million of which were from the US.
Its Global AMA of 108 million, rating the event as one that records bests the figures of other main sporting broadcasts. The fight was Netflix's most-watched title of the week up through Sunday, with 46.6 million viewers. These numbers are derived from the TVision for US viewers and internal data for distinct viewers internationally.
Also, the co-main event with Amanda Serrano vs. Katie Taylor attracted 74 million live viewers from all over the world. The fight also attracted the highest AMA for a women's professional sports event in USA history, at 47 million.
No company is as dependent on third-party program suppliers as Netflix, but the service is seen in live sporting events as a way of reaching out to different customer bases, mainly in its scripted and documentary segments. This record-breaking viewership indicates that it is not only the initial days of the sports that can get a high television viewership. It also points towards the fact that the crossover boxing events are gaining popularity.
Appealing to entertainment with the help of such talents as Jake Paul and Mike Tyson, using the occasion of streaming, Netflix has identified itself as the major rival in the sphere of live sports streaming and broadcasting. The event marks growth in the platform's supremacy in the dissemination of various sporting activities across the globe.
