Roku Inc. (ROKU, Financial), the streaming king, just received an upgrade by Baird Analyses from Neutral to Outperform, and the price target raised to $90. Baird saw the fact that there is an increasing confidence with its market position in the competitive streaming services market.
Roku faces a significant competition from its industry peers including Netflix but analysts still believe that Roku has strong long-term growth potential with capability to achieve development and success despite challenges and competition.
With Roku's competitive advantages in the industry, ARK Investment Company also included Roku among its favorite stocks for year 2025 by holding the stocks that accounts 7.66% of ARK's total portfolio.
Roku experiences more advertising revenue as more advertisers shifted their spending towards streaming platforms with more consumers turn to streaming contents now.
According to one year price targets offered by 26 analysts, the average target price for Roku Inc is $79.97 with a high estimate of $116.00 and a low estimate of $55.00. Roku is almost priced-in with the average target price with its current price of $73.61.
Based on GuruFocus estimates, the estimated GF Value for Roku Inc in one year is $91.80, suggesting a upside of +24.71% from the current price of $73.61.
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