Disney (DIS, Financial) is integrating cutting-edge technologies like artificial intelligence (AI) and extended reality (XR) to revolutionize its entertainment offerings, including movies, television, and theme parks. This move marks the company's commitment to enhancing consumer experiences through innovative tech solutions.
Alan Bergman, Co-Chairman of Disney Entertainment, highlighted the transformative potential of AI and XR, indicating that these technologies will significantly shape creative endeavors and business strategies in the coming years. A new tech support office has been established to spearhead these efforts, focusing on blending the physical and digital realms.
Led by Jamie Voris, Chief Technology Officer of Disney Studios, the newly formed tech support office aims to expand its staff to approximately 100 employees. Voris, instrumental in developing Disney apps for Apple's Vision Pro mixed reality device, will report directly to Bergman.
Disney's CEO Bob Iger views AI as a key tool for storytelling enhancement, urging a focus on its potential to improve narratives and engage wider audiences rather than its disruptive capabilities.
As companies like Meta launch advanced light-weight smart glasses, Disney is discreetly assembling teams to leverage these technologies for new experiences at their theme parks and for home consumers.
Kyle Laughlin, a seasoned Disney employee with expertise in augmented reality, virtual reality, and AI, rejoined the company as Senior Vice President of Research and Development at Walt Disney Imagineering. This division is responsible for crafting creative attractions for Disney theme parks.
