Roku Inc (ROKU, Financial) Chief Financial Officer Dan Jedda sold 1,000 shares of the company on October 15, 2024, according to a recent SEC Filing. Following this transaction, the insider now owns 53,267 shares of Roku Inc.
Roku Inc operates in the sector of digital media, providing a range of products and services that connect users to streaming content. The company offers streaming media players and related software, advertising services, and subscription-based channels.
Over the past year, Dan Jedda has sold a total of 9,138 shares and has not made any purchases of the stock. The insider transaction history for Roku Inc shows a trend with 1 insider buy and 40 insider sells over the past year.
On the date of the latest sale, shares of Roku Inc were trading at $76.25, giving the company a market cap of approximately $11.22 billion. The stock is currently considered Modestly Undervalued with a price-to-GF Value ratio of 0.87, based on a GF Value of $87.55.
The GF Value is calculated considering historical multiples such as price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow, along with a GuruFocus adjustment factor based on past returns and growth, and future business performance estimates from Morningstar analysts.
This sale by the insider could be part of normal portfolio adjustments or other strategic financial planning. Investors often monitor insider transactions as they can provide insights into how the company's executives view the stock's valuation and future prospects.
This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.