Xpeng Motors Strategy for European Market Focuses on Technology and Quality

Oct 02, 2024

Gu Hongdi, Vice Chairman and President of Xpeng Motors (XPEV, Financial), announced that the company aims to enter the European market with a focus on bringing its advanced technology rather than offering low-cost alternatives. Speaking at the Global Dialogue Conference in Berlin, Gu emphasized that Xpeng's offerings are based on the value proposition of quality, design, and technology. He reiterated the company's commitment to penetrating the European automotive market.

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