Jan 13, 2020 / 06:00PM GMT
Unidentified Analyst -
Good afternoon, everyone, and welcome back from lunch. Next up, we have Medifast. And here to present today is CEO, Dan Chard.
(presentation)
Daniel R. Chard - Medifast, Inc. - CEO & Director
Good afternoon. It's great to be with you this afternoon. What you just saw was a reel of our PR campaigns that have taken place in the 12 -- in the past 12-plus months. Why this is important is not just because it's part of our brand-building campaign, but this is also what our coaches throughout the country and Asia are using to [share] the OPTAVIA message.
So for those of you who are new to our story, I'll be sharing with you a little bit about who Medifast is, what we do, what we've been doing for the last 3 years, which is a period of time when we have changed our model, focused completely on coaches, and then lastly, talk about what our plans for growth are.
So first of all, Medifast at a glance. So if you think about the company, historically, we've been a company that's focused on 4 different channels. At the beginning
Medifast Inc at ICR Conference Transcript
Jan 14, 2020
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