Aug 06, 2020 / 11:00PM GMT
Mark L. Reuss - General Motors Company - President
(presentation)
Well, this is truly a monumental night for Cadillac and General Motors. Thanks to everyone, especially the team who delivered LYRIQ tonight, and all of our employees watching right now.
We are live tonight from GM historic Design Dome, a place that, for decades, has borne witness to many iconic vehicle designs, and kept our secrets hidden until the right moment. Tonight, LYRIQ joins that list of vehicles, and the time is right to show the world. The LYRIQ is the first Ultium-powered vehicle we've shown publicly. So we've made some history right here tonight.
It pairs our next-generation battery technology with bold design that advances the storied Cadillac brand even further. Advanced technology and gorgeous design had been the cornerstones of Cadillac for more than a century. And tonight, LYRIQ marks the beginning of a transformation that will shift the Cadillac portfolio to electric over the next decade. And it cements Cadillac's role as technology spearhead for General Motors, leading the way not only in
General Motors Co to Virtually Debut the Cadillac LYRIQ Transcript
Aug 07, 2020
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