Walleye Trading LLC

Walleye Trading LLC is a registered investment advisory firm that is based out of Plymouth Minnesota that focuses on innovations in electronic trading and has a technical company culture. The company was established in 2005 and, ever since its inception, it has maintained a closed company profile, even explicitly stating on its official website that it will not publish much information about itself online. Walleye Trading is currently headed by Peter F. Goddard, who is currently active with the company acting as its CEO and CCO. Peter F. Goddard has been with the company since 2005 and manages the company along with Irvin R. Kessler, who acts as the Chief Operations Officer for the company, and Mark R. Tusler, who acts as the Chief Financial Officer for the company. Walleye Trading is currently owned by Walleye Investments Fund LLC, which holds a controlling majority in the company, with the remaining ownership split amongst key executives such as Irvin Robert Kessler, Mark Robert Tusler, and Peter Farrell Goddard. The firm invests most heavily in the finance sector, which alone makes up over a third of its total asset allocations, and also invests in the consumer discretionary, information technology, health care, energy, industrials, and consumer staples sectors, among others to a lesser degree, in order of decreasing amount allocated within each sector. Walleye Trading’s top holdings include various SPDR S&P 500 ETFs, Time Warner Cable Inc., Pharmacyclics, and various others with its top 10 holdings making up over a third of its total holdings. The company has a current market value of approximately $10 billion, which, while an improvement from its $7 billion valuation back in 2014, is still a decrease from its market valuation of $11 billion just two years ago. Its top holdings on Nasdaq are focused in the services, technology, and financial sectors, which each make up approximately a fifth of its holdings.